Project description:

Title: Logo Brief – Rangeela Fashion Brand

Brand Name: রঙ্গিলা RANGEELA

Brand Description:

Rangeela is a high-end fashion brand that specializes in Western and Folk fusion designs. Catering to the elite Class A and A+ demographic, Rangeela offers posh and minimalistic fashion pieces that blend traditional folk elements with contemporary Western styles.

Logo Requirements:

1. Posh & Minimalistic: The logo should exude elegance and sophistication while maintaining a minimalist design aesthetic.

2. Colored & Character: Incorporate vibrant colors and character elements that reflect the fusion of Western and Folk influences in Rangeela’s designs.

3. Visibility & Communication: The logo text should be clear, legible, and easily recognizable, effectively communicating the brand name “রঙিলা” “Rangeela.”

4. Branding Versatility: The logo should be adaptable and easily placeable across various branding materials, including clothing tags, packaging, advertisements, and digital platforms.

Design Direction:

1. Fusion Symbolism: Integrate visual elements that symbolize the fusion of Western and Folk styles, such as abstract patterns, motifs, or cultural symbols.

2. Typography: Select a modern and stylish font both Bangla and English for the brand name “রঙিলা” “Rangeela” that complements the overall aesthetic of the logo.

3. Color Palette: Utilize a vibrant and harmonious color palette that reflects the brand’s eclectic and diverse range of fashion offerings.

4. Iconography: Consider incorporating a unique icon or emblem alongside the brand name to enhance brand recognition and identity.

Additional Notes:

– The logo should evoke a sense of luxury and exclusivity, appealing to the discerning tastes of the target audience.

– Ensure that the logo design aligns with Rangeela’s brand values of creativity, diversity, and innovation in fashion.

– Provide variations of the logo for different use cases, such as horizontal and vertical layouts, as well as black and white versions for versatility in branding applications.