We are looking to improve our current logo-in-development so that it conveys dual meanings. We are a nonprofit conservation organization that uses school gardens to teach K-12 students about STEM (science, technology, engineering and math), nutrition and conservation. The idea behind our logo is that it shows planet Earth in the center and the moon orbiting it. However, you can also view this logo as an almost female-like figure with her arms around the planet. Most people only see the central circle and the outside circle, but a small number of people see a person hugging the planet. Ideally, a larger percentage of people would see both potential images: the Earth circled by the Moon and also a woman hugging the planet. Attached is the plain logo and also another logo with some “eyes” roughly drawn in.
But perhaps this logo needs a 3D Earth in the center, which could both be the Earth and a pregnant belly? Or does it need clasping hands or some outline of hands? Our goal is to keep the logo simple and also retain the idea that the center circle is the Earth and the outside circle is the Moon–but we’d also like to convey the idea of a person hugging the planet, as our mission is to help conserve and protect the planet through education.
We feel that the current logo is close–but is not quite complete. So what can we add to this logo to make more people also see a “person” hugging the planet, without that being super obvious or the only thing they see? It is a fine, subtle balance that we are looking for–the Earth circled by the Moon but also a female person hugging the planet. Right now, we think 90% of people see the Earth and Moon and only 10% see a figure-hugging the planet. Ideally, at least 50% of people would see it one way and maybe 50% will see it another way–or will see it both ways. Finally, how can we convey these things even when the logo is quite small?